Search Engine Optimisation Nottingham SEO

What is search engine optimisation and why do I need it?

Search engine optimisation is simply designing your website to perform better in search engine results. There is nothing simple however about achieving this and getting on to the first page of Google for your chosen search terms and keywords takes a lot of hard work and the results are not instant.

Our search engine optimisation service does the hard work for you and we continually optimise and improve your site against your chosen keywords.

There are close to 200 million websites in the world today and that number is growing fast. When users want to find a website the vast majority use a search engine. Search engines use complex algorithms to rank websites against search terms and keywords so that the results they return are relevant to the users search. In the early days of search engine development it was possible to use simple techniques to get your site ranked highly. Typically this involved listing your keywords in meta tags in the html code and mentioning your keywords as many times as possible on your website. This led to a poor experience for the search user as a high number of irrelevant results were returned. These days the content of a website is only one factor that determines the page rank. External links and the quality of those links, quality of content, internal links, html compliant code and many other factors are used to calculate how relevant your site is to a users search.

There are a lot of companies who offer search engine optimisation, many do an excellent job and will achieve good results but many will simply take your money and make very little difference to your websites page rank. Many such companies guarantee page one of Google and achieve this using paid for pay per click advertising on specific keywords. This is NOT search engine optimisation, the second you stop paying your visitors will dry up and your website will once again be difficult to find. Search engine optimisation or SEO means getting your site organically listed without paying per click and appearing in the normal search results section rather than on the right hand side in the paid for advertisement section. This is important because once you start getting highly ranked for your chosen keywords then you will continue to receive website visitors and traffic but you will not be paying for it. Many users will not click on adverts and will only use organically generated search results.

We offer a very competetive search engine optimisation package. We charge £39 per month which covers one page optimised for your chosen key word, we recommend only optimising one keyword per page or you will dilute your message. Additional pages and keywords are charged at £19 per month. Because of the large amount of initial work involved this service is subject to a minimum six month contract however after six months you can cancel the contract at any time.

We start by agreeing your keywords, some keywords are more competetive than others and if we do not believe that we can significantly improve your page ranking for your chosen key words then we will not take you on as a customer. We have commercial tools that show us the amount of competition for a keyword and we use these tools to advise you of the best keywords for your campaign. For example trying to achieve a page one position on Google for the keyword Estate Agents would be difficult as you are competing against all of the estate agents in the UK, however Estate Agents Nottingham would be achievable as would Nottingham Estate Agents and for a local Estate Agent this keyword choice would return far more relevant visitors.

What does our search engine optimisation package consist of?

We check your website for standards compliant code and correct any errors. We make subtle design changes, we look at the copy on your target page and ensure that it is relevant to your keywords, we make changes to the text in agreement with yourselves, We research your competition and your industry, we launch a linking campaign to get quality and relevant sites to link to your site. We establish a presence on major social networks. We create a specific document for Google called a site map and we submit that to Google which helps them find all of your pages. We create another document that we upload to your website which guides the other search engines around your site and prevents them from indexing anything that you would not wish to appear in search results. We install Google analyitics to monitor visitors to your site and note the keywords they are using and how they navigate your site. We use this data to evaluate the success of the campaign and make tweaks and improvements accordingly to keep your site moving up the rankings.

As you can appreciate, Search engine optimisation is not easy and is very time consuming but it has the potential to offer a quick return on your investment.

If you need immediate results then you should also consider a Pay Per Click advertising campaign to run in tandem with your search engine optimisation SEO campaign, we can manage both of these for you.

We appreciate that for the average business, search engine optimisation is difficult to understand and shrouded in mystery and secrecy. We are more than happy to come and talk to you and explain in greater detail how we can help you bring more sales in to your business. If you prefer you can visit our Nottingham offices.

Please call us to discuss in more detail on 0800 68 99 777